Year
2021
2021
Scope of work
User Interface, User Experience,
Content
A cool website for plantlovers
Floresta is a plants e-commerce designed to bring nature into your home. Sit back, relax with a cup of tea, put on your cosiest pyjamas, light a scented candle, and shop for your next favorite plants!
Goals
The goal was to create a website interface applying everything learned throughout the course — from UI fundamentals to style guide and prototyping.
I developed the basics of the visual identity, gathered references, created a moodboard and designed wireframes. The project theme was plants because, well, I love plants.
A bit about the decisions
The color palette was chosen to be colourful yet soft, bringing a joyful and welcoming look to the website. The shapes used are reminiscent of traditional forms, as well as plants and pots, creating a visual connection with the e-commerce theme. The rounded and friendly typography complements this atmosphere, inviting users to explore the site with ease and delight.
In addition to the visual elements, I approached the site's content thoughtfully, even though it wasn’t a priority. My idea was to incorporate informational aspects throughout the experience. As someone who has struggled to understand which plants are suitable for my environment, how to manage sunlight, water needs, and fertilisation, I wanted to share this knowledge. By educating users on these topics and including this information in each plant's card, they can make informed and assertive purchasing decisions. The overall goal of the site is to provide valuable information, create relevant content, and build a community around the love for plants, while also promoting the sale of popular plants.
Achievements
This project enhanced my UI skills, solidifying my understanding of design principles and visual hierarchy. Creating it from scratch, while also focusing on the visual identity, allowed me to further explore the creative process. I believe the final layout reflects the calm, welcoming, and informative atmosphere I aimed to achieve, resulting in a cohesive, functional, and pleasant digital experience.